İş Yatırım acquired 60% of its individual customers with Softtech's Digital Onboarding product, which allows remote account opening and location-independent work.
Digital Onboarding- 60% of individual customers were acquired through digital onboarding
- Improvement in service level
- Digitized business processes
- 48% reduction in customer acquisition costs
Founded in 1996 by Türkiye İş Bankası A.Ş., İş Yatırım has been providing traditional brokerage services to local and foreign individual and institutional investors for approximately 28 years, as well as corporate finance, investment advisory, portfolio management, market making, and liquidity provision services.
İş Yatırım's Remote Account OpeningAt the start of the Digital Onboarding project, İş Yatırım was managing its sales activities across Turkey using the ‘face-to-face account opening’ method. With Softtech's Digital Onboarding product, remote account opening enabled our institution's activities to expand across Turkey, independent of location. Additionally, by enabling İş Bankası, with whom they maintain an agency relationship, to complete the account opening process on the same day, they improved the service level offered to the entire branch network in Turkey.
Under the conditions of the time, they were able to navigate the lockdown period during the pandemic without losing sight of their new customer acquisition goals through Digital Onboarding.
İş Yatırım's Digital Transformation StoryIn addition to the benefits that opening accounts remotely provides to sales capabilities, courier costs and physical document storage costs have been eliminated. With Softech's Digital Onboarding product, customer acquisition costs have decreased by 48%. Additionally, it has eliminated the risk of operational losses that could occur with traditional methods.
With the number of investors with pay balances increasing from 1 million to 8.5 million during this process, the sector experienced an 8-fold growth. Softtech Digital Onboarding made a significant contribution to the part of this growth that reflected on İş Yatırım.
“Softtech is a reliable solution partner due to its affiliation with the İş Bankası group, and we are very satisfied with our collaboration with Softtech. I recommend Softtech's products and services to other companies that may require them.”Hayati Batur – Director of Customer Experience and Data Analytics