Softtech and Evam Join Forces

As Turkey’s technology pioneer, Softtech has joined forces with Evam, the leader in real-time and multichannel marketing platform technologies, to accelerate digital transformation processes for companies and transform customer experiences. This partnership, combining our innovation-driven approach with Evam’s expertise in marketing technologies, aims to elevate customer experience and journeys in the banking, telecommunications, retail, and travel industries to the highest level.

As Softtech, which helps our customers on their digital transformation journey and creates solutions tailored to their needs, we will support companies in maximizing the value they create on their growth journeys through our collaboration with Evam, a provider of real-time martech platform solutions.

Since 2015, Evam has earned a strong position in the industry with its data and customer-centric marketing technologies. It is preferred by industry leaders in 15 different countries for multichannel and real-time customer journey management. Evam’s user-friendly solutions and seamless integration processes help businesses easily turn every customer interaction into a valuable experience and foster customer loyalty.

“This partnership will take our innovative solutions even further.”

Our General Manager, M. Bülent Özçengel, stated that this strategic collaboration between Softtech and Evam will create a strong synergy not only in technology but also in marketing and customer relationship management. He explained, “With this collaboration with Evam, our goal is to encourage our clients to offer next-generation, value-added solutions. By working together in both digital transformation and customer experience areas, we aim to contribute to our clients’ growth processes.”

Evam CEO Doruk Mutlu summarized his thoughts on the collaboration with Softtech as follows: “At Evam, we see every interaction as an opportunity to create value. We approach every area we touch with this vision. Through our collaboration with Softtech, we aim to provide innovative solutions to help companies manage their digital transformation processes and customer experiences in the most effective way, creating the highest possible value.”